Virtual: Jessica Nordell, "The End of Bias"
Eradicating Unintentional Bias
JESSICA NORDELL WILL SIT IN CONVERSATION WITH ROXANNE J. COADY
Despite revolutions in our understanding of bias, we’re still much better at documenting the problem than solving it.
When it comes to prevention and cure, Jessica Nordell’s powerful book is a breakthrough.
Unconscious bias: persistent, unintentional prejudiced behavior that clashes with our consciously held beliefs. We know that it exists, to corrosive and even lethal effect. We see it in medicine, the workplace, education, policing, and beyond. But when it comes to uprooting our prejudices, we still have far to go.
With nuance, compassion, and ten years' immersion in the topic, Jessica Nordell weaves gripping stories with scientific research to reveal how minds, hearts, and behaviors change. She scrutinizes diversity training, deployed across the land as a corrective but with inconsistent results. She explores what works and why: the diagnostic checklist used by doctors at Johns Hopkins Hospital that eliminated disparate treatment of men and women; the preschool in Sweden where teachers found ingenious ways to uproot gender stereotyping; the police unit in Oregon where the practice of mindfulness and specialized training has coincided with a startling drop in the use of force.
Captivating, direct, and transformative, The End of Bias: A Beginning brings good news. Biased behavior can change; the approaches outlined here show how we can begin to remake ourselves and our world.
Jessica Nordell is a science and culture journalist whose writing has appeared in the Atlantic, the New York Times, the New Republic, and many other publications. A former writer for public radio and producer for American Public Media, she graduated from Harvard University and the University of Wisconsin, Madison. She lives in Minneapolis, Minnesota. The End of Bias: A Beginning is her first book.
Roxanne J. Coady founded RJ Julia Booksellers in Madison, Connecticut in 1989, creating a business that is recognized as a national leader among independent booksellers. In 2009, Coady founded a personalized book subscription site, Just the Right Book. This site has a national reach and combines the intimacy of an independent bookstore with the digital marketplace. In addition, Coady hosts a podcast available on iTunes, Just the Right Book, in which she interviews best-selling authors and people in the bookselling and publishing community.