Joanne Douglas & Alfred Renna, "Negotiating New York: Life, Love, and the Pursuit of Real Estate"
Siblings and top real estate duo, Joanne Renna Douglas and Alfred Renna, bring readers along on an engaging and often hilarious journey into the world of New York real estate.
An accounting that is more exposé than how-to, Negotiating New York will have you glued to the page from start to finish, as you delve into the outrageous antics and adventures these two (along with sisters Donna and Rosemary) share as they travel from New York to Italy to the Hamptons, and start all over again.
Foreward by Barbara Corcoran, star of Shark Tank and author of Shark Tales.
Douglas and Renna have become a force in the real estate scene, finding the potential in each property and in each client they encounter along the way. Readers experience all the laughter, losses, additions, family politics, and plenty of crazy deals as the siblings navigate their way across the varied landscape of high-powered real estate to come out on top in this highly competitive industry.
With calculated accounts of their most successful, and some unsuccessful, endeavors, the Renna family will unveil secrets of the trade, including:
• Spotting the quirks and tactics of Realtors
• Jumping through hoops to make yourself and your dog more attractive to even the toughest co-op boards
• The race from open house to offer and bidding tooth and nail
• The agony and ecstasy of renovating your home
The heartwarming stories and knowledge of this family will pull you in, while the charming prose of Douglas will make you want to become an official Renna family member.
Joanne Renna Douglas and her team, including partner and sibling Donna Renna, has grown into one of the most successful real estate sales teams in the country. When Joanne left a competitor for Corcoran, many others followed in the exodus. When Alfred left Corcoran, a similar shift in alliance occurred, causing the rivalry between the two biggest firms in town to go from friendly to feuding.
Before Barbara Corcoran, of Shark Tank, sold The Corcoran Group, Alfred Renna helped catapult them into one of the most powerful real estate companies in the world. Since Alfred’s move to Douglas Elliman as Executive Manager of Sales, he has helped launch the careers of hundreds of brokers minting millionaires, and with their defection to Douglas Elliman, he now has his power broker sisters under the same roof.
If you're unable to attend the event and would like a signed copy of Negotiating New York: Life, Love, and the Pursuit of Real Estate, please purchase the "Signed" version below.